Plain-English definitions for the AI visibility terms CiVallo uses. Written for local service business owners, not developers.
CiVallo's AI Visibility and Trust Readiness score from 0 to 100. It measures how well AI systems can find, understand, and recommend your business when someone asks a local question.
The practice of making your website readable and citable by AI chatbots like ChatGPT, Claude, and Perplexity. Different from traditional SEO, which focuses on Google rankings.
Structuring your content so AI systems can pull it directly as an answer to a question. AEO targets the specific query patterns local customers ask chatbots, not just search rankings.
A file on your website that tells AI language models how to read and understand your business. Think of it as a welcome mat for AI crawlers, giving them structured context about who you are and what you offer.
A file on your website that controls which bots are allowed to crawl your pages. A misconfigured robots.txt can accidentally block AI crawlers from ChatGPT, Claude, or Perplexity, making your business invisible to AI search.
A type of structured data code embedded in your website that tells AI systems and search engines exactly what your business does, where it operates, and what customers say about it. It is invisible to visitors but readable by machines.
Structured labels added to your website so AI and search engines understand your business type, services, location, and hours without guessing. LocalBusiness, Service, and FAQPage schema are the core types for local businesses.
Matching name, address, and phone number across every place your business is listed online. Inconsistent NAP data confuses AI systems and lowers your citation rate because they cannot confidently verify you are the same business.
How likely an AI system is to skip, misread, or misattribute your business when answering a local query. High ghost risk means a competitor gets cited in your place, even if your business is the better answer.
Whether the bots used by ChatGPT, Claude, and Perplexity are permitted to index your website. Without confirmed access, your business cannot appear in AI-generated answers regardless of how good your content is.
The rate at which new customer reviews arrive on your Google Business Profile. AI models treat recent reviews as a trust signal. A business with 40 reviews from the past six months typically outranks one with 200 reviews from three years ago.
Whether your business has working contact points: a real phone number, a contact form, and a booking link. When AI sends a lead your way, they need to be able to reach you immediately or the referral is lost.
Your free business listing on Google. AI systems including Google's own AI Overview pull your name, category, service area, and reviews directly from your GBP. A missing, unclaimed, or incomplete profile is the most common source of low AVaTR™ scores.
Run a free AVaTR™ scan and find out which of these signals your business is missing, what it is costing you, and what to fix first.
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